| The Product Marketing Manager will develop and execute multi-channel marketing initiatives to drive optimal guest and revenue yield for their product portfolio, overseeing Galapagos, Amazon and Peru. Galapagos alone represents nearly one-third of LEX’s annual guest count and nearly 25% of annual revenue, and is a key destination for first-time expedition travelers. |
LEX drives the majority of its business through direct bookings, and as such, marketing is primarily focused on consumer-direct marketing channels - direct mail, email, print and digital advertising – in addition to social media, partnerships and travel agents, among others.
The LEX Marketing team is fast-paced, dynamic and creative, comprised of several Marketing Managers driving all prospecting/lead generation, retention and reactivation initiatives across multiple channels. Reporting to the CMO, the Marketing Manager will oversee all revenue generation and marketing expense management for their products. This individual will be hands-on, detail-oriented, highly-analytical and an integral part of the Marketing team, working in close collaboration with Product Development and Creative teams to effectively differentiate and communicate LEX’s offerings in the consumer and trade marketplaces.
• Collaborate with Product Development team to develop and execute marketing and sales plans to achieve budgeted guest and revenue yields for each product/geography • Prepare clear and precise Creative Briefs, to guide the development of effective marketing and promotion campaigns • Guide the Creative team to develop and produce compelling multi-channel marketing campaigns with clear goals and objectives • Manage and juggle multiple projects from initiation to final delivery and ensure deadlines and schedules are met • Review/approve all marketing collateral, promotions and communications prior to their release, including from National Geographic, travel agents and other third-party channels • Work with the Database, Research & Analytics team to identify and select proper customer segments and optimal targeting capabilities; initiate and analyze marketing tests • Work with Travel Agent and Group Sales teams to develop trade marketing campaigns and manage trade promotions and communications • Monitor competitive/marketplace developments and update internal teams • Consistently monitor marketing campaign performance vs budgeted revenue objectives; identify revenue shortfall areas and, with input from Product Development team, recommend and execute action plans to remedy • Evaluate and interpret key reports to assess ROI for assigned products • Provide recommendations to Product team and Senior Management to increase effectiveness and efficiency of the marketing spend.